Kit deals- where does ours stack?

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Which brand would you choose?

  • Warrior

  • Adidas

  • Nike

  • Puma

  • Under Armour

  • Macron

  • Joma

  • Kelme

  • Kappa

  • Admiral

  • Hummels

  • Lanzera

Results are only viewable after voting.
BCR

BCR

Well-Known Member
Jan 26, 2011
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When we ditched Adidas 10 mil a year for the Warrior 20 mil, we were all pretty excited. Not for the kits as they have been pretty woeful ( apart from the home kit) but by that 20 mil that we would get without CL ( If we are in the CL is it more?).

However, looking at the deals Arsenal have recently done, United, what Chelsea get with adidas, City with Nike, etc is the Warrior deal really worth it? Should we be looking elsewhere? Anyone want to do the maths and reearch on what other clubs outside the top 6 get? Interested to know what Spurs get with Under Armour as that is another American brand.

The money game, got to love it right!
 
The deal was an improvement on the old one, and the next deal with be a further improvement

BTW I think this year we have 3 very nice kits
 
astroturfnaut said:
The deal was an improvement on the old one, and the next deal with be a further improvement

BTW I think this year we have 3 very nice kits
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Best year so far for sure astro but it is funny, United fall OUT of the CL....... and sign a monster deal with Adidas. Wonder how firm we are with Warrior though, hope we are looking around still.
 
Liverpool expect to earn £300m from new kit deal with Warrior Sports
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http://www.theguardian.com/football/2012/jan/19/liverpool-kit-deal-warrior-sports1

This states it's £25m a year, plus we have control over non branded items which we didn't with Adidas hence the potential £300m.

Liverpool's managing director, Ian Ayre, explained: "Our business is split in two. We have what you call kit, the branded products, the stuff the players wear, and that's the part of the business that the deal with Warrior covers. In our existing deal, there have been some restrictions on that in terms of the other unbranded products we sell, general retail. That sat within our deal with Adidas in certain lines and in certain markets.

"In our new deal, we have complete control of that. We will still work with Warrior, but we will have a much wider opportunity. That area of business currently represents 50% of everything we generate. The new deal represents half of what we currently generate, so we still have another opportunity to develop similar kind of revenues and that's what encouraged us."
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So, yes it may only be £25m a year, but if that's only 50% of what is generated, then it becomes £50m a year. Now you have to compare, does the same thing happen with United, City etc? If not, then maybe they aren't that far ahead of us.

If we reverted back to one of the mainstream brands, would we again be able to control that side of sales?
 
It's Warrior, they've all been **** kits apart from the very first home one. But the game's about money nowadays so who gives a **** if the kits are a total abonimation and embarrassing for the club to wear. Hope we can ditch these tools at the first opportunity and go back to someone who knows what an LFC footie shirt should look like.
 
We had Reebok for a number of years, why are they not on the list?

I'd still chose Adidas though :p
 
WintheLeagueforStevieG said:
It's Warrior, they've all been **** kits apart from the very first home one. But the game's about money nowadays so who gives a **** if the kits are a total abonimation and embarrassing for the club to wear. Hope we can ditch these tools at the first opportunity and go back to someone who knows what an LFC footie shirt should look like.
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Who makes better kits? It's not like other teams don't have shocking kits.

And when you're with a company doing many kits you just get boring recycled patterns. At least Warrior have been interesting.

One of the ways Nike and adidas fund such large deals is by selling £90-£100 versions of their kits like with the new England one
 
Imagine this in red with white/yellow stripes:

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Boring
 
Forgot about Reebok.

So no one wants Lanzera? Pony? Select? No?
 
warrior deal was far more than we were worth. it was a great deal. now we must stick in cl to get a nice big deal of a real company
 
I was going to buy the training kit this year as looks quite nice and is a bit different... but the back looks stupid! Has a big white splodge on it <doh>
 
InBiscanWeTrust said:
I was going to buy the training kit this year as looks quite nice and is a bit different... but the back looks stupid! Has a big white splodge on it <doh>
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It's ****, just admit it, all warriors efforts are ****. They don't have a ****ing clue. I'm being very kind on that first home shirt.
 
Who the **** though it would be a good idea to have a dark blue and black home kit and a black away kit?

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Couldn't really care less about what the kits look like tbh, I don't watch football to see what the kits are like. They're just a colour with bits on and most the time you're too far away to even see the bits. As long as the home kit is red and the away kit is something different, I couldn't care less.
 
This is what Everton v Leicester looks like

Everton are the ones in black who have just conceded

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Kits look **** IMO
 
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