Relegated: Cardiff owner Vincent Tan
Mike Calvin
By Mike Calvin
Last updated: 09 May 2014, 09:38 BST
Print this story
Farewell, then, Norwich City, Cardiff City and Fulham.
Truth be told, there will be no national outpouring of grief when the Premier League cortege passes on Sunday. The doomed trio fit the modern stereotype of small clubs who won’t be missed.
Technically, Norwich are not yet relegated, yet there is more chance of Delia Smith being reduced to flipping burgers at the local drive-through than their engineering the 17-goal swing required to send West Bromwich Albion down in their place.
How do you get relegated? It is simple. Follow these five rules, and failure is guaranteed.
When In Doubt, Panic
Norwich sacked Chris Hughton with five games to go. Fulham have had three managers this season, and no one quite worked out what Ray Wilkins and Alan Curbishley were doing. Cardiff sacked Malky Mackay and mounted a personalised campaign against him, and his principal support staff. WBA needlessly sacked Steve Clarke and survived only because of the incompetence of others. Spot the pattern?
Turn the Club Into a Vanity Project
I suspect Vincent Tan secretly likes the inevitable comparisons with a Bond villain. Such a shame he is closer in spirit to Mr Bean. Tan’s vanity and foolishness have come to define Cardiff’s disastrous season in the Premier League. Relying on yes men with no direct football knowledge is a no-no. Over at Fulham, new owner Shahid Khan failed to bridge the cultural chasm between the PL and NFL.
Turn the Transfer Market into a Tombola Stall
Bad recruitment is a manager’s quickest way to his P45. Ricky Van Wolfswinkel and Johan Elmander could play non-stop against a team of dustbins until Christmas without troubling the scorers. Cardiff compounded Mackay’s initial mistakes in the summer market by allowing the inexperienced Ole Gunnar Solksjaer a supermarket sweep in January. Fulham’s signings lacked a coherent strategy, and resulted in an ageing, unbalanced squad.
Employ an Excitable Chief Executive
There is nothing like a sense of perspective. David McNally, Norwich’s CEO, distinguished himself by suggesting relegation was “worse than death.” His words were ludicrous, and his actions, in consistently undermining Hughton, compromised the club’s reputation as one of the most sane and stable in the English game. In any other industry he, too, would be looking for another job.
Shut Up and Pay Up
No meltdown is complete without alienating those who pay up, and are expected to shut up. Cardiff supporters continue defiantly to wear blue instead of red, and fair play to Norwich fans who have retaliated by voting in droves for third choice goalkeeper Carlo Nash as player of the year. Generally, badly-run clubs ignore such resistance, and fail to value tradition, common sense and loyalty. They get what they deserve.