Half Scottish, my mother is from Scotland and I have a large Scottish family and yes its divided between them while the general Scotsman who eats haggis (which I love BTW), drinks whiskey and uses scotchtape instead of selotape, will be voting because of FREEDOM!
Basically as much as Spurf has a valid point on reasons to vote (the correct ones depending on how you view the progression under Snp to the future of Scotland), the large majority are voting without them reasons in mind and that's why you're also right about the public view of the Snp and Salmond, as Spurf may not agree, but the large majority will be voting on their view/trust in Snp/Salmond.
Personally, I believe Scotland can grow staying as part of the UK so much of what the yes campaign say are exaggerated to try and win votes.