Sky has done more to create the swathes of plastic United, Chav, Gooner, and 'Pool fans that anyone else, back in the days when that channel had the arrogance and the gall to refer to those clubs as "the Big 4," as though it would always be that way. The resentment of the likes of Keyes and Gray towards teams like Spurs and £ity is palpable in the bile they spout when being forced to recognise that we are now a challenge to the status quo, and that the likes of United and 'Pool are not quite so "big" as Sky had been banking so much of its capital investment on.