when you argue that the club is not the company etc etc etc when it makes not a jot of a difference - they still died
When you use the crap town website to slate other people's home towns - or pretend to have an uncle living there to justify your claims
When you point and laugh at champions league players - when your team is in the fourth tier of Scottish football. Or third. pmsl
When you suppoert a team who sold their top defender and captain to a club that was a vanity project for Elton John.