No it simply isn't an aim of theirs at all, you've ended up a million miles from reality trying to argue a pedantic point here JB.
The aim or goal is the end point - the objective is how you intend getting there. Crystal Palace's aim is to retain their PL status, with their objective being to finish 17th or higher. There's no way of God's Earth that their aim is to win the thing.
Companies don't have fantasy aims mate, that's the preserve of Lottery players & dreamers.......
Lol so Fergie didn't Aim to win the league when he took over at Man United and if he did it was a fantasy aim?
Stop being a moody **** tobes! I know it's hard to take that we are top, and you won't finish above us again for a couple of decades but just get over it and find yourself some realistic aims!

Oh & Saint, I totally agree mate, corporate terminology is also one of my pet hates & the fact that industry chooses to interchange some of the supposed definitions doesn't exactly help....