Lotus have signed another sponsor CNBC. please log in to view this image I think its incredible how a team that was hit so bad by the Crash-gate and economic climate losing ING etc now has top companies like CNBC, Microsoft, Coca-Cola and unilever backing them
I use to like them when they were Benetton and Renault.... Anyway this is awesome news getting CNBC on board.
please log in to view this image In Malaysia, Lotus have kept this new front wing - introduced in Melbourne - on both cars, with a new exhaust system on Kimi Raikkonen's car only. Compared with the pre-Melbourne design (inset), the endplate is no longer split into three sections and the main plane and upper flap are no longer twisted in shape.
please log in to view this image Lotus E21 - Sidepod / Airflow Conditioner additional Upsweep / Vortex Generator - via @SuttonImages
Lotus owner Genii Capital sells 35 per cent stake to Infinity Racing Lotus owner Genii Capital has sold a 35 per cent stake in the team to new investor Infinity Racing. After a long-running effort to find suitable partners, Genii boss Gerard Lopez has agreed that the Infinity Racing group - made up of private investors from America, Abu Dhabi and an unidentified oil producing nation – will take a minority shareholding. Lopez will remain chairman of the Lotus team, with Eric Lux, who is CEO of Genii Capital, continuing on the team's Board of Directors.
This is going to get confusing (for casual fans), are we going to end up with Infiniti Red Bull Renault, and Infinity Lotus Renault, but the two Infiniti/y's are different outfits, and whilst Lotus are the old Renault team, Red Bull are the "factory" Renault side as they are who the engines are developed for? I thought we'd only just got over "Team Lotus"!
So it's Infiniti Red Bull Racing Renault and Infinity Lotus Racing Renault Not actually that difficult.
Why do Enstone always do this? They get the Lotus name to themselves, so what do they do? Go and steal someone else's name. The should rename the team Enstone Racing or something, and then have a title sponsor like everyone else so when they change ownership/sponsor they still keep their identity.
Lotus wont get to use that name anywhere, 'Infiniti' will declare it is effecting it's brand by confusing customers... When I fist saw this I was thinking that 'Infiniti' or Nissan was going to start their own team or something.
They wouldn't rebrand it Infinity anyway, they're just an investment consortium. They're not a brand so there's no value in them renaming the team that.
