Well, a good WUM had to ensure that his (or her) articles and comments were watertight in terms of everything anyone could report it to the mods for. It had to completely infuriate certain people without being negative or derogatory. Despite being completely outraged by the likes of royalmansell92 and RogerMellie66, I eventually 'got' what they were doing and came to respect their contribution.
The trolls were the people who were angry and ignorant and acted like they were part of some kind of cult.
I'm studiously trying to avoid identifying driver affiliations here because I don't want to offend our rational fans but I hope you catch my drift. If I mention aveli667 perhaps you'll understand the kind of troll I'm talking about.