I think it's based on how many times the goalkeeper can hit the centre forward with the ball, ignoring all other players on the pitch.
or getting extra places for playing a previously unknown system, the FLAT BACK 9!
or having the ugliest player in your team................... I'll leave you to fill that in!
or continually kicking the ball out for a throw in,
or being the team that touched the ball the least amount of times in open play,
or having a player who ran 23 miles during a game without touching the ball once, (see ugliest player for clue)
or..................................
ILD OTBC