Well said PSF. Let me add that I could bring out my old post on the rip-off that is SKY TV, but I won't because I've told the story 3 times already. on two different forums, and several people have actually bothered to read it, so I won't bore you with it. To my satisfaction, I know I have tipped wavering SKY viewers into ditching their subscriptions after reading that post, because they've PM'ed me to say their thanks.
If you're hooked on SKY, then you're hooked on SKY. It's upto you and you have freedom of choice. It's just that I would never allow myself [talking personally only here] to become such a slave to the one-eyed lodger.