Just to take my mind off other things and because lots of Celtic fans seem to be uneducated on how the world of big corp finance works, since I work for the biggest financial investment firm on earth, I’ll give a brief explanation of how Rangers will become the “richest club in Scotland’ after 49ers enterprise “acquire” them.
They will take over as the majority shareholder.
49ers enterprise net worth
$6 billion. I don’t know a huge amount about the corp behind Celtic but I’d say their net worth is likely around $2 billion max.
How net worth of a corp enhances net worth of company they own:
Economies of scale.
Brand and market power.
Strategic synergies.
More access to credit and financial resources.
Capital infusion.
Commercial expansion.
Market confidence - Rangers will come out of AIM onto the main market and their share price will increase.
What does this do and how would FFP (which seems to be what Celtic fans think will save them) affect this?
Everything above will INCREASE revenue. FFP is based around expenditure vs revenue. Without a doubt the revenue will significantly increase within 5 years and therefore expenditure can also increase.
Right now Rangers’ revenue is likely around $30-40 million behind Celtics’. With a company behind them with a net worth X3 that of the company behind Celtic and a FAR higher global presence, with consolidated operations etc their revenue should increase by around 20% in the short term (3-5 years) and about 80% in the long term (5-10 years). Celtic’s’ revenue will not increase unless they progress further in Europe, even then this increase won’t come close to a 80% increase over 5-10 years. There doesn’t seem to be any significant asset expansion, and there is only so much revenue a team in the SPFL can expect to make from player transfers.
Advice for Celtic fans - if you want your club to be close to matching Rangers’ revenue in 5 years time, demand that your board forget about the SPFL and concentrate on Europe. You should also be asking why they are not planning on any asset expansion at this point.

