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Almost everyone did in the COVID years so that isn't so relevant to the current discussion.

I see this story as a cautionary tale. It does seem to have been a wise gamble on their part, but if for example we finish 4th and then 5th doesn't get CL, I do wonder what that will do to their books next season (as they are expected to post another loss next year).

There's a very fine line between Villa and Everton. A lot of fans don't realise this.

For all his faults, Levy has kept our ship tighter than clam on benefits.
No club has ever had a long run in the CL unless they are in the top 6 in revenue. Villa are nowhere near that and still wouldn't be even if they won it. You can't maintain a strong enough squad without spending upwards of £150m a year unless you get very lucky with signings. If you are Arsenal (and the same applies to us) overspending while you are out of it is a good option because the extra £100m from having a good run in it makes a big difference if you are 4th to 6th in revenue.
 
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Almost everyone did in the COVID years so that isn't so relevant to the current discussion.

I see this story as a cautionary tale. It does seem to have been a wise gamble on their part, but if for example we finish 4th and then 5th doesn't get CL, I do wonder what that will do to their books next season (as they are expected to post another loss next year).

There's a very fine line between Villa and Everton. A lot of fans don't realise this.

For all his faults, Levy has kept our ship tighter than clam on benefits.
We lost £61m in 2022. Think that will reduce a bit last year but this year will probably be loss making again.
 
Could get to the CL final ... then it's a one off game...but like you , I have my doubts
I hope he does - I don’t want any of the other likely candidates to win it - but it’s a long shot given their form. They were outclassed last year.
Kane was the missing piece of the jigsaw (supposedly) because they hadn’t replaced Lewandowski, but I think this season has shown that a few other pieces are down the back of the sofa too.
 
Viktor Gyokeres has scored 30 goals in 33 games for Sporting this season.
He scored 22 in 50 for Coventry in the previous one.
I wonder why he couldn't break through at Brighton? Maybe just age and experience?
 
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Watched Real Madrid v Leipzig.Great game.Thought Real lucky today.Should have been 4-0 down by half time!Anyway Leipzig looked like they might win it until they bought on Mr Modric 15 mins from the end.They still had more chances than Real! I'm surprised Ancellotti wasn't choking on his bubble gum!
 
Roma hammer Brighton.

I think this season has been a step too far for De Zerbi's side, who are probably paying the price of being a good 3-4 years ahead of schedule.

They'll probably harbour hopes of selling Neil Maupay to Chelsea for £105m in the summer and then they'll go again.
 
Roma hammer Brighton.

I think this season has been a step too far for De Zerbi's side, who are probably paying the price of being a good 3-4 years ahead of schedule.

They'll probably harbour hopes of selling Neil Maupay to Chelsea for £105m in the summer and then they'll go again.

After qualifying for a UEFA tournament for the
first time. the next incremental step for a PL
team is to finish the next season in the same
position. but having got at least to the KO stage
in said tournament.

Brighton may not do this, due to having weak
squad strength. To do the above and not now
enter a vicious circle, they have to avoid being
repeatedly "asset-stripped" by those clubs
above them.
 
After qualifying for a UEFA tournament for the
first time. the next incremental step for a PL
team is to finish the next season in the same
position. but having got at least to the KO stage
in said tournament.

Brighton may not do this, due to having weak
squad strength. To do the above and not now
enter a vicious circle, they have to avoid being
repeatedly "asset-stripped" by those clubs
above them.
Luckily for them, it seems that clubs may be looking at Brentford to be carved up - especially as clubs haven't blinked when they set transfer fees at whatever number they could think of, as demonstrated with Raya last summer, and are watching to see if Second Season Syndrome makes the job of carving them up a little easier
 
Roma hammer Brighton.

I think this season has been a step too far for De Zerbi's side, who are probably paying the price of being a good 3-4 years ahead of schedule.

They'll probably harbour hopes of selling Neil Maupay to Chelsea for £105m in the summer and then they'll go again.
Not sure why they are ahead of schedule. They are 23rd in the Deloitte money list which puts them just below Villa and above Roma. So should be top half in the PL.
 
Roma hammer Brighton.

I think this season has been a step too far for De Zerbi's side, who are probably paying the price of being a good 3-4 years ahead of schedule.

They'll probably harbour hopes of selling Neil Maupay to Chelsea for £105m in the summer and then they'll go again.
They've been decimated by injuries and fitness issues, IIRC.
That's going to take a toll when you've got European football and limited experience in it.