Match Day Thread Official stadium name change; Sports Direct Arena

I am being realistic.

The reality is that we are seizing this as a grand opportunity to have a moan but basically don't give a ****. Let's just not lie about it

 

Then I ask you again to give us your ideas.

 

This way Ashely takes the heat out of renaming SJP (he's generally hated anyway, so one more shove of the knife means very little to him) .. so any future sponsor doesn't get the same backlash and, by default, bad press association .. he's loosening the jar lid so to speak ..

 

Exactly. We have a Sports Direct in Kendal. If I was to stand out there all day protesting about our name being changed, I don't think people would stop going in.

 

re Got Coffee

what's more they given it such a s***e name so that whatever it's called next everyone goes 'what a relief' or 'that's so much better than the sport's direct arena'.

 

spot on ..

 

The idea is to motivate opinion sufficiently to make sponsorhsip of hte stadium appear counter productive to potential sponsors.

As to the question of how that is done, I will need some input from others.

The point made that my initial idea was too locally based is probably correct, thank you. Accordingly, opinion would need to be sought at a wider scale.

An immeaite reaction might be that no one in the wider world cares. On the othr hand, we have made the fromt page of at least 2 national papers which would suggest that the subject has a degree of wider interest.

There is this thing called the internet. I don't really know how to use it but some of you probably do. It has the potential for mobilising large nunmbers of people to support causes. There are football supporters all over the country who have traditionally named stadia that they are attached to. Perhaps they can be made interested. There are people camping out in protest over corporate greed ruling everything. Perhaps they could be interested. There are computer hackers who pick causes and create nuisances. To the extent that this is legal, perhaps they could be itnerested.

There are probably other ideas as well. As I say, the world of e-protest is a foreign one to me, but I know it exists.

I think the thing to bear in mind is that we do not have to do enough to bring anyone to their knees. We don't have to win a war. We just have to make the product look like more trouble than it's worth.

If you want to make the point that I don't have a well thought out proposal to put forward, you are of course correct. If you want to conclude from that that we are bound to failure, well that is by definition also correct.

 

I will not be changing the name when I do Matchday thread

 

@Freddd

I understand what you're trying to get at, but like you said, no one in the wider world cares. Indeed, this news is all over football websites and newspapers, but that's because it's a old and historic ground that is getting a name change after over 100 years.

The simple fact is, it's only us fans that are upset about this name change. Other fans really don't care. Therefore making a stadium sponsorship counterproductive is near impossible as it will only affect the supporters as opposed to, well, the rest of the world.

 

There is only one reason it is in the national media and that is to try and cause unrest at Newcastle. They don't like it when we are doing well, so this is there chance to create turmoil at the club. Lets not give them the satisfaction, lets forget the name he has given it and turn up to St James' Park and support the lads!

 

Dont know if people have read this as ive just got on, so apologys if you have. Make of this rubbish what you will.


Newcastle managing director Derek Llambias says the club can generate up to £10m a season by attracting a joint shirt and stadium sponsor.

The Magpies have changed the name of their St James' Park stadium to the Sports Direct Arena in an effort to attract a new naming partner.

Llambias says the club need extra funds to compete in the Premier League.

"I would hope to generate between £8m-10m a year, that will give us another player," Llambias told BBC Newcastle.

"To compete we need to go further, we've had a fantastic start."

Newcastle are third in the Premier League, having won seven of their opening 11 matches.

Llambias added: "The fans want us to buy more players, we need a new striker in January, we'll need replacements in the summer.

"We need to give ourselves as much of a chance as possible."

Stadium sponsorship is growing in English football, with most new-build venues such as Arsenal's Emirates Stadium and Brighton's Amex Stadium utilising brands to help finance costs.

Manchester City completed a deal worth £400m over 10 years to sponsor their existing City of Manchester Stadium with Etihad Airways in July of this year.

Similarly to Newcastle's plans, Chelsea are considering the option of selling the naming rights of Stamford Bridge, a venue they have been synonymous with since their formation in 1905.

"The history is always going to be there, we need to become part of the history," Llambias said.

"Chelsea have come out to say they're going to rename their present stadium. They have a lot of history as well but they actually have an owner (Roman Abramovich) who has more money than God.

"We can't compare ourselves with Abramovich, we haven't got that sort of money. If we want to compete with the big boys we have to bring more revenue in."

The club's shirt sponsorship deal with north east bank Northern Rock is to expire at the end of the season, and pressure is on to replace the branding in time for next season.

"I need to find a new shirt sponsor by the end of December - and that's the latest," added Llambias.

"Puma need to put the shirt sponsor on, they're manufacturing, and they would like it last month.

"I've got a very small window to sell the shirt and naming rights and, if I have to sell them separately, then I have to sell them separately.

"But we must give ourselves the opportunity, this is inviting people to come in."

 

Looks like we'll be finding out the new shirt sponsor soon then.

 

Rubbish, so you're telling me if (or when) Stamford Bridge changes its name it won't be reported in the national papers

 

Again, honestly don't see how this is any different from the last time they 'changed the name'. It's St James' Park and always will be, the only people who will call it anything besides that are mackems.

 

Not on front pages of newspapers, no. Disagree all you want, but I can guarantee there will be sections of the media that will try and make Newcastle fans angry and try and cause us to protest. If Chelsea do change the name of the stadium most of the media would make it out as a positive move, as it generates more income. As I say, disagree all you want.

 

What Tino said. The same would happen if Stamford Bridge or Old Trafford was renamed.

 

and the media

 

See above post. I didn't word it very well. I was talking about the fact that someone stated it is on the front page of national newspapers.

 

Theres a few local journos on twitter whove said theyll call it SJP

 

oh god no!