Erm. Read back. I wasn't seriously suggesting that North Korea, with possibly the most oppressive regime on the planet, has lots of happy citizens.
My point was that its very easy to look at a documentary or media piece about a place and go "oh it's not bad at all", when the reality is that the place is almost certainly dressed up for the cameras. It proves diddly squat in terms of a real look into what a country is like. Albania is not some emerging paradise, not one bit. It has it's natural beauty and culture, but underneath there's a hell of a lot of corruption and organised crime running things.
40% of people leaving Albania do so because they are running from trafficking gangs which specialise in modern slavery. Unfortunately, these gangs have tendrils which stretch out across the continent and escaping them is very difficult. Gangs like this tend to hire "seekers", which I guess you could loosely label as bounty hunters to reclaim people who run from them. They are then punished, either by having their family harmed or having harm done to them personally. The children that disappeared in Brighton from a hotel was targeted by these gangs, a few were found working in a cannabis farm in Greater Manchester under an organised crime gang.
It's fair to say many leave for economic reasons (around the same number that flee due to persecution from gangs); the country is poor and unless you work for a family member who is high up in government, your monthly salary will never be more than £700 a month. Even in Albania, that's difficult to live on. The government has taken steps to improve it, but the infrastructure is so poor that people are over reliant on family members and friends to help each other out. Lovely people, some of the most welcoming you could ever hope to meet and even though it's a mostly Muslim nation, it's quite secular and the people are laid back. I enjoyed my weeks in Tirana, though as I understand it not much has changed on a tourist level in 2023.