I got to thinking actually seeing the women play, because it's the Women's World Cup Finals next year (2023) being held in Australia and New Zealand. Now there was stupid chat of the Men's World Cup being moved to every two years, I don't know if it was finally rejected outright - but surely the answer is with the lasses, because you say stage the men, then two years later you stage the women's event, that way it meets the marketing revenue that FIFA/UEFA are clearly after, but instead the money will be invested in women's football via sponsorship, instead of more of it going to men.