Clearly they're going to temper expectations from the market. The reality will be very different, of course - if people are available and they fit the model, they'll be bought. I think it'll be something like 'money no object, if the player is right'. And at the moment, the likes of Haland, etc., won't be "right" - mainly because they won't want to be here yet!! But also because Eddie Howe's not going to want someone like Dybala rocking up on £300k a week. That stuff takes time.
However, if someone genuinely next-level or higher, like Bellingham, Schick, Jonathan David, Nunes, or whoever, actually indicates he's keen, we'll be bidding. Ashworth will also have his eyes on a number of Bissouma/Lamptey types that he would've been targeting for Brighton, who we now blow out the water. We have more appeal than all but 6 clubs. West Ham will have a bit of appeal, Gerrard brings something to Villa, but ultimately we just have more money so if there's a financial battle, we'll win.
I think we'll end up with a hugely exciting Summer and a massively optimistic look for next season.