This is the thing - I'm not expecting our owners to completely bankroll unreasonable spending for years ala Chelsea and City. But I was expecting them to maybe inject some personal financing into the club to help tie us over as a very short term solution.
Will have to try and find the chart but our owner financing is incredibly low compared to the rest of the league, which is great as we want to run as a sustainable club, but we were desperate in January and failing to qualify for CL would have had far worse financial impact.
reality is that nobody knows what we can do apart from FSG and reality is that, even if they had £100m to spend, they are not likely to advertise it.
match day and associated revenue was decimated last year - it will (hopefully) return this year. Does anyone know what we will earn from the new kit deal vs previous kit deal.
There are way too many variables for us to second guess our budget.


