Sky has experienced a 12 per cent increase on the same period last season, while BT Sport figures for top-flight English football have soared by 18 per cent. BT Sport’s Champions League viewer numbers are up a staggering 26 per cent year on year.
If I’m not mistaken, Sky had started splitting their pre-match coverage into a separate “programme” so it made it appear like games were more watched on average. Not sure about BT though it’s probably no coincidence that it went free for EE customers.