haha okay let me dissect this.
You mentioned him banging them in when games don't matter and that he does nothing in the big games.
bats has barely played so i think that is very unfair. Here is a breakdown of his premier league minutes:
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Here we can see he has barely played, and when he does come on, its normally when we've won and start winding down because we are being solid.
In games where we've needed him to make a difference which we have lost, Spurs where we didn't get the ball, Arsenal where we got battered 3-0, Palace and Burnley where he got limited minutes. He made the difference against West Brom, West Ham and Watford in those limited minutes too.
When he started he scored. This year again we played against Burnley and went down to 10 so we didn't boss the ball. (what i mean is, you can't involve him in the play as his all round play is **** he can't hold it up and we ineivitably lose the ball).
What i can see is that he's a great goalscorer when given the chance. He's banging them in, in the cup games/against lower league opposition and even in the league last year when he managed to get some decent minutes.
What we need to build with him is his all round play and his movement off the ball (like running the channels, in the area he's great)
His issue is that we need to get the ball to him and thats where we arent good enough as a team to carry him in this aspect