..... with Hull? The man obviously has big ideas and finance ....... Short seems very conservative by comparison. If Allam believes he can make Hull Tigers a global brand bringing in significant cash then he must have some confidence. Or is he a nutjob who doesn't understand how touchy people can be about 'their club'? http://www.bbc.co.uk/sport/0/football/29460187 Assem Allam will not invest a penny more in the club unless he wins an appeal to the FA to change their name to Hull Tigers. Allam, 75, believes a name change will improve the club's brand, helping it "to go global". "The spending stops now. It has to stop," Allam told BBC Sport. "I won't pay out if I cannot create income. That is called 'throwing money at it'."
