When the new rules come in.

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Charley Farley

Charley Farley

Well-Known Member
Jan 25, 2011
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Sunderland.
I admit I don't know the full story about these new rules due in a couple of years.
The rules saying things like 'Clubs must be run on the money they generate'

Obviously this will have a big effect on City and Chelsea but I think it would work in our favour.

We consistently get crowds of around 40,000 and we know that with some success and when more money becomes available (I'm talking after credit crunch/austerity) we can fill our stadium. We've done it before in the 2 x 7th. seasons.

I know that the attendances/season ticket sales are only a part of the money generated but they are also an indicator of the 'size' of a club.
We (and the skunks) both should do quite well out of these coming changes and clubs like Wolves, Leeds, Forest or Sheffield (both of them) would benefit, but less supported clubs like Fulham, Wigan and Blackburn would suffer.

What would happen to clubs like Man U or Liverpool, both with massive debts, and could Chelsea and City afford their wage bill?
 
Charley Farley said:
I admit I don't know the full story about these new rules due in a couple of years.
The rules saying things like 'Clubs must be run on the money they generate'

Obviously this will have a big effect on City and Chelsea but I think it would work in our favour.

We consistently get crowds of around 40,000 and we know that with some success and when more money becomes available (I'm talking after credit crunch/austerity) we can fill our stadium. We've done it before in the 2 x 7th. seasons.

I know that the attendances/season ticket sales are only a part of the money generated but they are also an indicator of the 'size' of a club.
We (and the skunks) both should do quite well out of these coming changes and clubs like Wolves, Leeds, Forest or Sheffield (both of them) would benefit, but less supported clubs like Fulham, Wigan and Blackburn would suffer.

What would happen to clubs like Man U or Liverpool, both with massive debts, and could Chelsea and City afford their wage bill?
Click to expand...

Not sure I understand it either as Liverpool and City at least seem to not care and surely will be snooker by these rules.
 
I havnt really got an answer, will have to look at their turnover and see how much is from gate receipts and merchandise/sponsership.

I wonder what will happen to the likes of Real Madrid and Barcelona (they are run by the fans), in the past, well in reals case, they have a presidential election every 2-4 yers or something, and basically the one that says i will put the most money in, buy the best players, gets it, galaticos.

Now they wont be able to do that, getting multi billionaire owner wont mean anything if you can only spend what you earn. (mind you they probably earn a healthy sum anyway)

suppose time will tell, but i have a feeling it will be us suckers that have to pay for it in the end, if a team wants to progress which they will have to to get support worldwide, which in turn = more merchandise sold, they will have to put the ticket prices up.

40,000 * 28 (i know some are cheaper and some are dearer) = £1.120,000 * 18 (number of games) = £20,160,000 a season on gate receipts.

Make that even just in line with London which is about £50 a ticket and that will go up to £36mil a season income (if you can get the same 40,000 in anyway) which is quite a hefty profit.

Sponshorship costs will go up, which doesnt concern us, the paying public but will they pay it, they may put it up so much no one will sponsor clubs anymore, mind you F1 is silly, my dads company (well where he works) a few years back wanted to put a very small ad on a F1 car for 1 race, and they were quoted about £100,000 i think it was. so they didnt pay it.

Like i said time will tell, but i can see multi billionaire owners being a thing of the past, but saying that, isnt it just those that are getting into Europe that have to stipulate this rule, the also rans can spend as much as they like as it doesnt effect the league or domestic cups (obviously if you win one of those you may not get into europe, but then you have a team that 3 years down the line (pretty sure its only the last 3 years accounts are looked at) can compete and you spent all the cash 4 or more years ago).
 
I suppose it could mean more turn around at the top of the league as well, instead of the same 4-6 teams dominating for years to come.

Liverpool have spent 400+ million the past 7 years, Spurs likewise, i cant see them making that much, so they will have to curb their spending, as they want to get into europe.

the also rans, like us. toon, fulham. stoke etc can still spend big bucks, so we can catch up, even if we get kicked out of Europe for spending too much, we can still spend like there was no tomorrow, whilst the bigger clubs cant, build a team/fanbase to comp[ete at the top end, keep that team/fanbase for 3 years with spending within our limits, then get into Europe the 4th year.

I havnt got a clue how it will all work out in the end, teams will probably find loopholes left right and center, and nothing will actually change.
 
from what ive read it simple...ish.

Club accounts will be assesed over a rolling 3 year period, which after year 3 they must break even atleast. If not they they can be banned from playing in europe.

Now not all the costs etc are taken into account. As far as i know, only cash from sponsors, gates, transfers and merchandising counts as income while only transfers, wages are taken as costs. The cost of extending the stadium for example isnt counted nor is any cash put in by a sugardaddy owner type.

Basically it means a club can only spend what it makes.
 
all the more too hold onto mr bruce he seems too bring the best out of the young squad
 
There will be loopholes the biggest teams can exploit. There super rich owners for example could put money in from one of their companies and call it a "sponsorship deal" or something along those lines. The mega rich won't suffer with these rules you can be sure of that.
Where sunderland are different is the amount of money they earn that is then spent on players wages. You lot are where we were a few years ago. It's not good reading to be fair like.
 
I think you lot will need to somehow both max out your stadium and increase ticket prices if you are to progress as a club
 
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