'In sport, there was something of a surprise as Hull City were the fourth most searched for Premier League team, ahead of Chelsea and Manchester City.' http://www.theguardian.com/technology/2014/dec/16/world-cup-ebola-iphone-google-searches-2014 Imagine the the amounrt of interest if they were near the top of the league and not bottom.
According to the article many searches are "Who is?" searches. That's not so flattering. Who are ya, who are ya?