Multimillionaire buys club, saving it from financial disaster. He tries to be one of the fans and appoints a local hero as manager. Local hero has massive fallout and leaves. Fans are outraged and call for owners head. He upsets fans further down the line by appointing an unfancied manager on a bizarre performance pay contract both for him and players. Again he is hugely criticised by press and fans for not knowing what he is doing. By ignoring all the critics and being his own man he is now doing rather well. http://www.journallive.co.uk/north-east-news/todays-news/2012/03/09/mike-ashley-p
