That’s the point Swansea City has reached. The decisions taken since relegation was confirmed have not been easy ones or ones necessarily supported by the fans. But they are ones designed to safeguard the long-term health of the Club. After seven years in the Premier League, relegation was a bitter pill to swallow. Revenues decline dramatically - even when you factor in parachute payments - and you are inevitably left with players determined to leave the club. In our case, matters were made worse by transfer mistakes we made in an attempt to survive in the Premier League. We are quite literally paying for these now. But we cannot afford to feel sorry for ourselves because that will be be perceived as a point of weakness that other clubs will try to leverage against us. Relegation has to be seen as a rebirth for Swansea - a chance to press the re-set button. Instead of constantly being on the back foot fighting for survival, we want to be rebuild our club on a strong financial footing with an exciting brand of passing football and players who are eager to improve and hungry to achieve. please log in to view this image In Graham Potter, we have an innovative coach who has already shown an ability to play an exciting style of high quality football with players determined to be successful. Graham and Kyle Macaulay have done a tremendous job bringing in young and talented footballers. We understand fans have expressed disappointment and frustration with the transfer window but there had to be a cultural change. The squad was in need of an overhaul because we had players who simply were not going to be part of Graham’s plans and players who made it clear they did not want to play for Swansea City in the Championship. To try and keep those players has a corrosive effect on the Club as a whole. We had to make hard decisions and we did. Every decision, though, taken was for a strategic reason as part of our restructuring. As a result of this window we have improved our financial footing and have positioned ourselves for a stronger and more secure future. There is still work to be done because the loan market is still open and we will do everything we can to support Graham and Kyle in the immediate weeks before the market closes. In terms of recruiting players, again we had to be disciplined as we could not - and would not - put the club in a position where, in our view, the fees and wages demanded were not in the best interests of Swansea City. All money received from player sales has gone back into the club. We have brought in young players who want to be part of Swansea’s future and we believe there is a nucleus of talent and desire here now. We don’t expect everyone to appreciate these words or the decisions taken and there will be negative views out there. We understand this has been a hugely painful time for everybody associated with Swansea City and there can be no denying that. Our response is to fight and try to be build for the future. Graham asks his players to be brave. To rise above the culture of fear of mistakes and to work hard to constantly improve. We must ask nothing less of ourselves. Stephen Kaplan & Jason Levien I’m off to get the sick bucket!!
Blah Blah ****ing Blah, Bullshitiing ****ers. **** off out of our club, Same blarney that they have spewed after every bit of failure.
Was just reading this on the Swans website, but it still does not negate the shocking way they ended the transfer window leaving us with just one senior CB, truly breathtaking situation, one I cannot ever recall happening here at Swansea City in the past, they are clearly not competent at dealing with the day to day running of a football club, and think we will take this statement as reason for their sheer lack of endeavour and skill to back the manager and give him the tools he needs to compete here in the championship even if it requires some creativity on their part with the financing, clearly their focus was predominantly on cutting the wage bill and very little else, as business men they are light weight players with very little ability in getting a competent job done for the coming season, and yet they spout their love for sport in their self indulgent CV's, makes me laugh, it really does.
I honestly do believe that they think fans just turn up and have no clue about the actual game, squads and tactics and this statement shows the contempt for the knowledge of all football fans.
Mistakes were made in the transfers market? Yet the Chairman remains - the man who earned £633,666 in y/e 31 July 2017. Beggars belief The money has gone back into the Club? Careful wording since it certainly has not gone back into the squad.
