There are also disadvantages. In the shadow of Liverpool and likely to remain. Limited ability to market themselves as a result [this has been discussed on TV a while ago; those views of a marketing expert]. Upto very recently, practically penniless, so very limited on what they can do financially unless they offload Lukaku, who's transfer-in practically wiped them out. At the moment all they have is their history, and that counts for very little these days unless a club continues to be successful. And Martinez has taken them backwards significantly. Tbh, I think they are a club who have stalled, and it's just in time that they've acquired new owners. For their sake they need them not to be Randy Learner types.