Sunderland AFC is delighted to introduce ‘The Founders’ - a brand-new matchday experience, coming soon! Located in the former club store, The Founders pays tribute to the pioneers who established the Club nearly 150 years ago, blending rich heritage with an enhanced matchday atmosphere. Designed as a General Admission+ (GA+) experience, it will offer supporters with a standard match ticket the chance to upgrade their matchday experience with premium benefits, including extended access, an expanded food and beverage selection, and live entertainment. Ahead of its official launch at our home fixture against Millwall on Saturday 29th March, the Club will host two trial events during our forthcoming home games against Cardiff City and Preston North End to refine the experience. The Founders will also be open to all supporters after Saturday’s game against Cardiff, offering a first chance to experience the new space. Further details, including booking information, will be announced soon.
Thats going to be rammed every game. Quite like the fact I can access from inside the stadium but your going to need to be there early methinks. Be nice to get a couple more like that.
Apparently there'll be tickets for it in time for the Millwall game. Taking the grandson to that one and tempted to try and get tickets
