It was always the FA Cup in association with. now its going to be the Emirates FA Cup. http://www.theguardian.com/football/2015/apr/28/fa-cup-sponsorship-emirates The Football Association is believed to be on the verge of signing a £30m sponsorship deal that would mean its showpiece knockout competition being renamed the Emirates FA Cup. Following a year without a sponsor, after Budweiser declined to renew its deal and talks with a replacement collapsed at the last minute, the deal would boost the FA’s revenues and leave its commercial team free to negotiate secondary deals. No contract has yet been signed but discussions are believed to be at an advanced stage. The deal is expected to be worth around £10m a year, compared with £9m a year for the Budweiser deal, and would justify the strategy of the FA commercial director, Stuart Turner, in holding out for a better deal. The FA’s new chief executive, the former United Biscuits chief Martin Glenn, arrives at Wembley next month. But while the deal with Budweiser was styled as “in association with”, the new agreement will see the 144-year-old knockout competition rebranded as the Emirates FA Cup. The FA is likely to point to the fact the competition was known as the Axa-sponsored FA Cup as a precedent. Members of the FA’s commercial team are believed to have travelled to Dubai to finalise the deal. The move may not prove popular with those who feel the competition has been devalued by shifting kick-off times and brand tie-ins, but commercial income is vital to the chairman Greg Dyke’s plan to refocus the FA’s purpose and invest more in grassroots football. Budweiser was enthusiastic at the outset of its three-year deal but decided against renewing as a title sponsor, preferring instead to sign a lesser contract to become the official beer partner of the FA Cup until 2018. Similar deals are in place with William Hill and Nike and the FA is targeting a total of six secondary partners. An FA spokesman said on Tuesday night: “We remain in discussions with a number of parties regarding FA Cup partner opportunities.” The full FA board meets on Thursday, with the deal expected to be on the agenda. The Emirates deal, which will run for three seasons from 2015-16, will ensure that the FA’s major broadcasting and sponsorship deals are largely tied up until 2018. The broadcasting deal with the BBC and BT Sport, seen at Wembley as having helped increase the competition’s profile, also runs until the end of the 2017-18 season. Emirates Airlines, which already sponsors Arsenal’s stadium and shirts as well as various other clubs around Europe including Paris Saint-Germain, recently decided against renewing its Fifa sponsorship. It is expected to be replaced as a top tier partner of the scandal-hit world governing body by Qatar Airways. The Premier League is also looking for a new sponsor. Barclays is not expected to renew its £40m deal beyond the end of next season and talks with the Diageo-owned Guinness as a replacement were stymied by individual club sponsorship deals with rival beer brands.
The FA have denied it. http://www1.skysports.com/football/...s-no-rebranding-agreement-in-place-for-fa-cup
"The deal is expected to be worth around £10m a year, compared with £9m a year for the Budweiser deal, and would justify the strategy of the FA commercial director, Stuart Turner, in holding out for a better deal." What the ****? They lose out on £9m one year, to gain an extra £3m total over the next three. Rather than 'justifying', I'd say they've just lost out on £6m.
No they haven't, they've just said it hasn't been finalised. If the FA are to rebrand the FA Cup, what can they do to stop Allam rebranding City?
Shirts, Cups and Stadiums can all be sponsored no problem, club names can't, it has absolutely no effect on the stupid second name change application.
In that case, for a mere £10 million a year, it could become the Allam FA Cup. If you cant rename the club, rename the cup. Just messin'
Ask Derek Dougan about shirt sponsors. He got into hot water over trying to do it at Kettering, being told it would never happen. A year later it was allowed for other clubs, and we are where we are. The FA Cup has history too. I'm against the name change, before anyone asks.
I just tried, but he refused to reply. Someone else shouted something like "Hey, you there with the spade and dictaphone!" but I didn't catch all of it before I scarpered.
In the UK that is... but not an impossibility considering team like Red Bull Salzburg/New York that it might some day come into effect here.
We have specific rules to prevent it here and there is no desire within the FA to see those rules changed, the Premier League are even more resolutely against it.
