Another quality article from the Telegraph that provides us fans with facts from key sources...how unusual but guess we should expect this high standard of reporting from this quality end of the press rather than the Gutter Press/Red Tops. Even mentioned on talkSports Sunday night show, The Press Pass. The journo' commenting on the quality of these articles and who well the journo had done to get so close to senior management of the club to get this. Admiited that they had taken small snippets of information and rumours to build their stories and admitted they were wrong.
I liked this because it explains things without the financial jargon. A full financial report is impenetrable to a layman. All facts we knew but made clearer. I'm guessing the brainstorming session was the catalyst for the rash of changes that occurred after the new board took over (reduced car park charges, free car parking for staff, return to stripes, getting old players back on-side, letting shop staff use the staff canteen). Some they will have thought of for themselves, but some could get overlooked from the lofty height of the boardroom.
Saints 2012/13 Matchday = £16.9m Broadcasting = £46.9m Commercial = £6.7m Watford 2012/13 Matchday = £5.592m Media = £4.790m Commercial = £7.751m Lifted this from a poster on SaintsWeb...to have commercial revenue at Saints below that at Watford is disgraceful. You can see why Kreuger was brought in to improve this area. Nicola, because of his micromanaging, was stretched too thin. Commercial income was the area he could have excelled.
I suppose doing well on the pitch helps. The meltdown stories were sort of self-writing whenever Ralph etc appeared in the media, at least these are a bit more on our terms.
Cortese had a different strategy that is all. Yes he could have excelled but at the price of other areas that he did deliver in.
Media income was nothing to do with Nicola...you just sit there with your hands out....though he got us the promotions that earnt it. Same for the matchday income. Commercial income is the untapped area.
I believe Cortese accepted that Saints were weak in the commercial area, but that was not his main goal. Getting Saints up the table was his focus, and the commercial side of things could be more easily generated when there was something to cheer about. Looking back, perhaps he did spread himself too thin, presumably because he was so consumed at doing a great job. At this moment I am happier with the responsibilities evenly divided between the present board. They are effectively carrying out the vision that Cortese and M. Liebherr set, and that's fine by me. Plus, they are planning out to develop and achieve those peripheral but necessary goals to achieve sustainability and profit, alongside the on-the-field success that is the main driver. They are moving the company forward and keeping the balance right.
