Sunderland have reduced ticket prices for people who purchase before 11th April. Nice move even with the threat of relegation. Maybe Allam should be looking at ways to increase support in the city rather than increasing by 50%. http://www.theguardian.com/football/2014/feb/28/sunderland-reduce-season-tickets-capital-one-cup On another note Al Fayed charged zero percent on his loans to Fulham. Just an example of an actual gift. http://www.theguardian.com/football/blog/2014/feb/28/mohamed-al-fayed-fulham-cardiff-vincent-tan