As I see it the problem he (Rodgers) has got is two fold;
1) anyone Liverpool are in for will have inflated costs, both transfer fees and wages (but then, this has always been the case for your club).
2) in order to afford these inflated costs he must first get rid of the deadwood (the responsibility of management, boardroom as well as team, over the previous 5 years).
Getting rid of the deadwood is one hell of a task as, by definition, the players involved are only going to want to leave for a bigger club and/or bigger wages....and their performances over the last 2 years will not be attracting such offers.
This will take time.
A few things I don't understand;
Why was some Yank on the board putting pressure on Rodgers recently talking about how European football was essential for the finances of the club?
Why was your captain Gerrard claiming top 4 was realistic at the start of the season?
and
Why is Brendan continually linked with midfielders when everyone can see you've either got to play Carroll or replace him? I realise he probably can't afford to replace him without first selling him....so why isn't he being linked with season long loans for centre-forwards?
Brendan hasn't played the Carroll situation well IMO. Should have kept him onside a bit more as you may have to depend on him. Pre-season can't have been good for his morale and without minutes in games how is he to learn the centre-forward role in Brendan's system?
Should have been more subtle re: selling him and should have been playing him up top more pre season.