A friend of mine posted a link to an interesting website a couple of days ago, the yougov profiler. You can search on any term (band, food, hobby, football team etc.) and it will give you a profile of a typical person that is interested in the same search term. Naturally one of the first things I searched for was QPR, unsurprisingly we were represented by only a few of the thousands of people that had completed the survey...some interesting results however...while it doesn't take a genius to realise that QPR fans would use brands such as the London Underground and Heathrow Airport, it was nice to see QPR fans embracing a range of international cuisines! https://yougov.co.uk/profiler#/Queens_Park_Rangers_F_C/demographics If you need a giggle have a search for the typical Chelsea fan - might not be what you expect...
For myself, right on the money with the age, and actually quite a few of the other items - so we're a bunch of Ribena drinking old farts who read the Daily Telegraph and shop at Sainsbury's & W.H. Smith!
Chelsea fans (based on quite a few of them) are 16-24 Girls who listen to Shaggy. That fact restores the credibility of this survey.