To continue Spurfs very good article earlier, I'd like to add pressure from the media's editors aswell, in the wake of the latest phone hacking allegations. I'm not saying this disgraceful act is in football, its the lengths these journos are pushed for a story by deadline by their editors. If they'll turn to phone hacking to keep their job, they're not really going to worry about a lie or two. I would imagine the demand to get the best back page would be just as important as the front page, so behind the scenes at the 'daily's', both come with extreme pressure. The newspapers are in for some rules and regs now hopefully, the reaction to the NOTW has surprised and me, with instant advertising withdrawls etc. Accurate reporting would be a start, instead of writing any old garbage just to keep targets met.
The advertising withdrawals from the NOTW are in fact a supurb way to get free advertising. To get a mention on BBC news is every addmans dream especially in a noble context. 'Today The Ford Motor Co. have announced their decision to withdraw advertising from th NOTW in the light of the phone hacking.' Great, everyone one thinks thay are a great company with a social conscience the right kind of firm to do business with. Would the BBC tell us if Joe the Butcher round the corner had withdrawn his support to the paper, I doubt it. It has long amused me that despite the BBC's so called strict no advertising policy it seems it only applys to small companys. They have no problem with giving free publicity to the likes of Tesco or Barclays Bank or any number of Large corporations.
Especially when they aren't withdrawing their advertising from The Sun, The Times, or any Sky channel. In fact, every time they show somebody on the news saying they're never buying the NotW again, they should follow up by asking if they'll cancel their Sky package. It's the same corporation, and Sky subscriptions cost more per month than buying the Sunday Sun...
