Sunderland AFC is delighted to announce SeatGeek as the Club’s new Ticketing Partner. The multi-year partnership will commence ahead of the 2025-26 season, as the Club transitions to SeatGeek’s market-leading enterprise ticketing platform. This agreement represents SAFC’s continued investment in fan experience, as the Club strives to bring the best products and services to its supporters, digitally and in-stadia. SeatGeek is one of the leading mobile-focused ticketing platforms, ensuring a first-class user experience and enhanced functionality across ticket purchasing and management, and stadium access. The Club joins SeatGeek’s growing roster of football clients, including Premier League Clubs Liverpool and Manchester City. SeatGeek also partners with leading sports organisations globally, including the Dallas Cowboys, Major League Baseball, and the PGA Tour. Chief Business Officer, David Bruce said: “Throughout the last 12 months, we have partnered with organisations who share our passion for putting supporters first. SeatGeek’s technology will ensure our fans have a superior experience throughout their ticketing journey, from securing their seats to the moment they walk through the turnstiles at the Stadium of Light. We recognised the previous challenges faced by supporters in this area and following an exhaustive process to identify a long-term ticketing partner, we are delighted to welcome SeatGeek to Wearside.” Jordan Hitchen, Director, EMEA at SeatGeek added: “Sunderland is a Club with deep roots and a strong connection to its supporters. This partnership is about giving those fans a ticketing experience that is modern, reliable, and easy to use – from the moment they secure their seat to arriving at the stadium on matchday.” Supporters are advised that the 2025-26 season ticket purchase and renewal process will continue to be facilitated by the Club’s existing Ticketing Partner. The new platform will be introduced in July 2025 and the Club will ensure that comprehensive support is available to fans throughout the onboarding process.
Hopefully better than ticketmaster. I know that you can sell your tickets on Seatgeek so hopefully you can do that for our games to create a ticket exchange, I know that Arsenal have one and it's pretty good.
Aye, that would be ideal I know loads of ST holders who miss plenty of games and their ticket doesn’t get used
Another good move by the club it would appear, ticket master have been a nightmare (thanks SD for signing us up to them) It's all coming together imo
I think they're being saved for when this goes live and inevitably goes tits up at the first home pre-season friendly
Well they have been using it since 2021 from a quick look so should be straightforward, not that I forward many tickets. As long as my season card turns up and we can all get into the first game of next season then we should be good
I was hesitating to renew my SC, having only used it for half our games. This might make a difference if I can pass them on.
I always try to give away my seat if I can't make it, but most of my friends already have them or access to one. This would mean my 'market' greatly increases. Whatever it takes, to get more people in the ground, has to be a good thing imo.
Not far from me there's a group of people, a family by the looks of it, who leave dead on 80 minutes. They did the same, against Millwall, when there had been the so-called medical emergency. That makes no sense at all. What's worse is that they go through a protracted 'cheerio' to people they sit near, standing up and shaking hands, etc. I really wish I'd hung on to my taser
Upper bowl, half-way line... there's another group who get up and leave but want to shake everyone's hand on the way out. Not sure if they are embarrassed or just testing others opinions. Luckily for me and my son they are out of swinging distance and abuse
