Interesting that a Sainsbury's spokesman when asked by the Sunday Times whether their Christmas Day in the trenches ad was at odds with building a stadium on a war memorial stated that:
“We absolutely refute we are operating double standards. We recognise that the site has historical importance, which is why our plans preserve the memorial stone and create a public square dedicated to the memory of former Bristol rugby players.”
Surely it would have been easier to say ' Doesn't matter mate, we're not building it.'.......?
http://www.bristolpost.co.uk/Sainsb...me-Christmas/story-24545519-detail/story.html