As far as sponsorship deals go you can file this one under the "never saw that coming" category. Sunderland AFC football club has struck a global deal with the South Korean America's Cup sailing team. While the synergies between a sailing event being held in San Francisco later this month and a football team based in the north-east of England should be patently obvious, Monkey will explain further. According to the Black Cats' marketing chief Mike Farnan, who having worked at Manchester United is aiming to work a bit of global brand magic for his latest club, it is a "cross-continental" win-win with both sporting outfits "successful challenger brands". Sunderland AFC will appear on the side of the Team Korea boat, where it will be beamed to sailing (and Sunderland) fans around the world, while Team Korea will get "messaging within the Stadium of Light throughout the football season". Who said cats and water don't mix?
Sponsorship is all well and good, but it wont do much good having the cash and not spending it on players to make us better... and then to get more sponsorship!
There is no mention of income (tho' there may be) it sounds as both sides get exposure. SAFC is bound by the fair pay rules coming into effect we need to increase income overall to maintain the club - and the higher the income then the greater the amount that can be spent on transfers and wages. Keep it coming in - keep the good ship SAFC stable and watertight. KTF
This sponsorship is 'plain sailing' i hope we have not been 'sold down the river' seems like we have 'a mast' a fair amout of money and the 'tide' turns for us there is a few of us in the same 'boat !.
