You've seen them, you've judged them, some of you may even have bought one... but what goes into designing them in the first place? We spoke to James Hanson from Umbro, the man behind the designs for SAFC kits... http://www.rokerreport.com/2011/6/13/2212454/our-interview-with-umbro-kit-designer-james-hanson
The new away strip design was done by a two year old who flung some blue paint at an old white away top and Umbro bought it.