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Premier League rights: China deal terminated with immediate effect

Discussion in 'Hull City' started by DMD, Sep 4, 2020.

  1. DMD

    DMD Eh?
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    https://www.bbc.co.uk/sport/footbal...bNrBfVd_CwQS2Fm8oJMr47VB_1idPwkubrCuLP0EHaHmQ

    The Premier League has terminated its £564m contract with its Chinese licensee with immediate effect.

    China was the English top flight's most lucrative overseas television rights territory, with a three-season deal agreed in 2019.

    It is understood the reasons for the termination are financial rather than political.

    At a time when the value of domestic TV rights for the Premier League has fallen, China has become a hugely important growth market for the top 20 English clubs.

    The bumper PPTV deal represents a significant proportion of the £4bn due to be made between 2019 and 2022 from overseas TV rights, with several English clubs now also backed by Chinese investors and sponsors.
     
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  2. rovertiger

    rovertiger Well-Known Member

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    Is this a Premier League action or is it a Chinese takeaway?
     
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