@ALS_Fanzine David Bruce has said that we sold more home kits than Aston Villa and Everton sold under Hummel, and that we’ve now ordered more than Villa have this season #SAFC
The difference between a good business and a great business - A good business knows what they do and how to do it well. A great business starts by understanding why they do it! Sunderland have tapped into the heart of it's supporters and in Hummel found a partner that can deliver a product that recognises our community, our history, our loyalty and our potential. It's game changing. I don't see Sunderland and Hummel separating for decades.
8am tomorrow for the home shirt delivery... https://x.com/SunderlandAFC/status/1815401764918845946?t=6HLaUGG14u7JeBRRQMipog&s=19
Really interesting to see how beautifully the club are releasing everything and how well the PR team are doing on all the off field stuff. Footballing department needs to get on board and we are going places.
I’m guessing it’s because the club has a supporter in charge who actually knows what he's doing. As you say, we just need to get it right on the field and for the first time in my lifetime Sunderland AFC could actually be properly moving in the right direction.
