I have cut and pasted this from Skyscraper City, it represents a reasonable and realistic projection on future income from the new stadium....
Posted on Glory-Glory by "Finney Is Back"
I tried to work out the total corporate revenue from that (assuming all packages sell) Looking at the rough number of tickets in each price point. I came up with the following:
West Stand Super Loges: About 170 seats at average of £10k = £1.7 million
East Stand Loges: About 200 seats at average of £8.5k = £1.7 million
Sky Lounge: 516 seats at £6k = £3.1 million
H Club: 180 seats at £15k = £2.7 million (plus a one off receipt of £2.7 million in joining fees)
Tunnel Club: 104 seats at £9.5k = £1 million (plus a one off receipt of £1.5 million in joining fees)
West Stand Tier 1 Premium Seats: 630 seats at £4.5k average: = £2.8 million
West Stand Tier 2 Premium Seats: 1,300 seats at £4.5k = £5.9 million
East Stand Tier 1 Premium Seats: 720 seats at £4.5k = £3.2 million
East Stand Tier 2 Premium Seats: 660 seats at £4.5k = £3 million
East Stand Tier 3 Premium Seats: 1,350 seats at 4.5k = £6 million
East Stand Tier 4 Sideline suites: 650 seats at £10k each = £6.5 million
West Stand Tier 2 Sideline suites: 650 seats at £10k each = £6.5 million
Total: £44 million from around 7,150 seats.
Obviously this is 850 seats short. So assuming an average price of: £5,000 for those that I have missed that is another: £4.2 million
The stadium could therefore bring in £48 million a year of corporate revenue
Now adding the non corporate revenue for league games
+ £2 million from 3,000 away seats
+ £42 million from 42,000 ST holders (paying average of £1,000)
+ £7.5 million from 8,000 match day tickets (paying average of £50)
Total: £51.5 million
Assuming we are in the champions League next year then the minimum participation of group stage only: 50,000 tickets sold at average of £50 for min of 3 games = £7.5 million
Domestic Cup revenue: Assume only two home games, with 30,000 tickets sold at an average of £20 = £1.2 million
Assume a reasonable naming rights deal of: £10 million
Total revenue: £114 million
That is before any money from the NFL for renting the stadium or any rent from additional events such as music concerts
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That puts us at the top of the tree without the NFL and the other non-football events that are possible with the retractable pitch. That will put us well in advance of all competitors. It's a complete game changer for the club, even without the NFL franchise but that's the key. We've not jumped at the first stadium sponsorship that's come along and we've got 5 years to re-structure our current stadium build borrowings.
I sense that ENIC are fishing for something that will make the club much more than just a landlord of NFL games Joe Lewis has long wanted an NFL franchise but been frozen out. I could see a re-structuring of the club's ownership to bring in a partner that the Americans will trust to run a franchise here, whilst we run the 'soccer' club. At this point, we're holding the trumps, in that the Americans want a UK franchise and the cost of buying the land and building a stadium don't stack up for 10 games per season.
If we can hold our nerve, we'll be truly transformed into a 'sporting club' on both sides of the Atlantic, the first of its kind.