And that's before you take the stadium naming rights into account, which stand to be a hefty sum.You had R1 = 36000 * X. Now you have R2 = 62000 * Y.
The club can choose a value for Y that means
the price is fair to all the current/pending
spectators, and still make R2 a hefty increase
over R1 in order to pay down the stadium debt.
