New partnership revamps ticketing system. City are delighted to announce a revolutionary new deal with Green 4 Solutions. The partnership will see the club embrace a new âsingle platformâ solution across all facets of commerce â including ticketing, corporate sales, marketing, communications and supporter relationship management. As a result, supporters will be rewarded for their backing in the form of loyalty points and benefit from the removal of all booking fees in a ground-breaking initiative. Points will be earned with the purchase of all home and away tickets, travel costs and, in the coming months, merchandise bought from the BCFC Megastore. With the system currently undergoing final checks, the announcement of season ticket prices has been held back until next week in time to be sold via the new platform. City commercial director Kevin Smith described rewarding fansâ loyalty as âthe driving forceâ behind the innovative new arrangement. Smith said: "This is a massive development for this football club. We have conducted a full review of how we communicate with fans and it was clear that a strong supporter relationship management and ticketing system were at the very heart. âRewarding the loyalty of our fans has been the driving force behind this cultural and system change. If we better understand the movements and requirements of fans, we can not only reward their loyalty, but hopefully engage more effectively going forward. âThe removal of booking fees was something I felt passionately about. There is no worse feeling than seeing a price and then just as you're about to pay, that price goes up! The price we advertise is the price supporters will pay â it is so important we are transparent. It's the right thing to do. âWe hope supporters will see an improvement in the way we communicate as well as the ticket buying process. Our aim is to make all interaction as simple and as hassle free as possible. Our new relationship with Green 4 Solutions is a huge step in the right direction." Green 4 Solutions are the CRM market leader within the sport and leisure industries, with their dynamic model already utilised by American sports teams, European rugby clubs and various recognisable names across the football world, including Portuguese giants FC Porto. Their philosophy is focused on providing a technology platform enabling organisations to build long-term relationships with supporters through a personal, targeted strategy that improves the fan experience and rewards loyalty, whilst also enhancing commercial revenues. Green 4 Director Peter Oliver said: âWeâre absolutely delighted to announce a partnership with Bristol City Football Club focused on the delivery of a truly âjoined upâ fan experience, beginning in the 2013/14 season. âGreen 4âs approach is to provide clubs with a single platform stadium solution that enables them to improve all aspects of the fan experience. âThe club then has unparalleled visibility of all supporter engagements, allowing them to adapt the offering specifically to the needs of supporters. âThis is encapsulated in a supporter loyalty programme that rewards their participation in all club activities with âmoney canât buyâ experiences. âBristol City will be among the first teams in Europe to take this ground-breaking step and weâre delighted to be associated with such a forward thinking club as they continue towards a successful future.â http://www.bcfc.co.uk/news/article/20130517-green4solutions-826939.aspx New league, New manager, New team and a New pricing scheme, all sounds good...
Swear weve been doing something like this for a while. in the 09/10 season the more away games you went to the more points you got, The more points you had you were first for the big games, Being Newcastle away and if it were to happen Wembley and play off games. Still though. Everything sounds good as you say.
There is only one drawback that I can see where is the profit in Green 4 for this the prices will have to include a markup for their profit margin and just what percentage will that be either the club or the fans will have to pay it.
Why should there be a fee anyway? There normally are not when booking tickets for other pursuits. The cost is absorbed v redundancies already made. It is a charge often for nothing when using debit cards. City commercial director Kevin Smith described rewarding fans’ loyalty as “the driving force” behind the innovative new arrangement. Yeah righto.
Points will be earned with the purchase of all home and away tickets, travel costs and, in the coming months, merchandise bought from the BCFC Megastore. CRM systems have been used to reward fans with tickets v those who have attended more regularly.
Wow ! when I get my head around all the bullshit jargon, my tiny brain may be able to decide whether it's good for BCFC, good for City Supporters or just good for Green 4 Solutions. Initially I assume the club are paying Green 4 Solutions instead of directly employing Bristolians in a club ticket office. So a company based wherever Green 4 Solutions are based gets a rake off of all ticket sales instead of a few people in the Ashton Gate Ticket Office getting an annual salary. Why should I worry, but I do about Bristolians being out of work, so long as I can buy my tickets on the internet or from the Club, without having to talk on the telephone with someone half a world away who I cannot understand. and who does not understand that if I buy a ticket, i have a helluva long way to travel to see the match! And on the subject of "Loyalty Points"; will my visits to Ashton Gate be counted solely as one match equals one visit? With the distance, and costs that I have, to travel for my six or seven matches per season, my loyalty points should be weighted to allow for this insane dedication on my part above and beyond those of you who live in Raynes Road or Ashton Road!!!!!!!!!!!!! Agreed?
As another who lives a fair way from the gate and for whom traveling is somewhat problematic I have some sympathy for you.
Thank you Hawk. The last bit about my travel costs etc, was a bit tongue in cheek and I expected most replies to be very unsympathetic. I've re-read the press release several times now and still cannot get my head around all the "Marketing Jargon" they've used. Is it just a posh modern computerised version of "Green shield Stamps" or "Esso Points for Petrol" ? If yes, I won't join in because I still have dozens of wine glasses from the 1980's that never get used! PS: I have just emailed Kevin Smith, Commercial Director, asking him to reissue this press release in language that all of us can understand as all of the marketing jargon does is to hide the real meaning and purpose of the scheme.
if you buy a season ticket what happens about your points per game?~ is it auto loaded to on mass then?
