Not too fussed on who provides the kit. I would like to think there were some ethics involved and for me that would include not having a betting firm as a sponsor.
Liverpool’s proposed new kit deal with Nike would only be worth a guaranteed £30m-a-year. Royalties on top linked to distribution. Nike to use global non-football stars of the calibre of Serena Williams, Drake and LeBron James to promote it. Detail on High Court case @TimesSport
The base figure of £30m seems very low but we will also get 20% on all LFC related merchandise, which could be very lucrative.
I must be the only one excited by this news lol! This could be huge in terms of increasing the profile of the club and the overall brand, to take us into the elite tier of super clubs.
But in the age of social media, attracting non football fans to wear our merchandise, and also having business minded owners, we can finally capitalise on our success and build the profile to the next level. the fact that Nike already mentioned they want to use their biggest stars to push LFC says a lot. We have some trulynworld class players at the club but we’re not marketing them well enough. Salah and VVD should be global superstars, among others.
The court hearing started earlier today. It’s quite fascinating ... ———— New Balance’s Chris Davis being cross examained by Guy Morpuss QC about inaccurate figures previously given to #LFC about distribution in the Far East. “There seems to have been an error on the wholesale doors,” Davis admits. “A very big error,” says Morpuss ———— New Balance refer to a whats app exchange between #LFC MD Billy Hogan and a club director in June which stated: “this match clause just absolutely screws us”. ———— Liverpool insist that comment about the matching clause was made by Olly Dale who has since left the club. ———— New Balance forecast they can get LFC into ‘634 doors across America in 2020/21’. But LFC insist email exchanges between NB staff show that’s unrealistic. For this season it’s just 275 doors in North America. ———— Latin America now being discussed. In the renewal proposal it was 445 doors for 2020/21. But emails from John Cullen, who overseas Latin America for NB, show that he said that was unrealistic after they couldn’t get the kit made to required standard in Brazil #LFC
There were more quotes but generally summary is - NB haven’t a clue on the number of stores in each region and are changing their forecasts frequently.
From a non liverpool view point I feel for NB. They are small fish, and landing liverpool, especially getting in at the time and being part of the rise and success weve had was a huge slice of luck for them. They will get eaten alive by nike and liverpool's legal team.
If Nike want to take over, then they will be involved. They may not be in the court room but they will be involved behind the scenes.
Yep, I do agree to an extent. They were there for us during the **** times when none of the big players wanted anything to do with us. unfortunately, this is business and we have simply outgrown them and we need partners that match our ambitions. Just reading through the transcripts alone show that NB simply don’t have the stores / doors in major locations, or have a clue on their forecasts. the Nike deal is £30m flat fee (which is less than the current deal with NB which is at £45m) but we get 20% on net sales. There is a risk that if we don’t maintain the current level of success, then the deal isn’t that great but the potential rewards are huge.
In this day and age, that's one season: Home Away Third Goalkeeper Goalkeeper Away Goalkeeper Third Champions League Winner commemorative edition.
I think it's good news. I'm always seeing Nike branded team shirts available for sale over here. New Balance, sure you can order them online from the store page but that's the extent of club team coverage. I get zero chance at buying end of season shirt sales, etc With Nike as a shirt sponsor I may be able to get a shirt every once in a while.
