Is he a Sunderland fan in disguise? He LOVES winding up the toon fans. The whole name change, Joke In Here and now the Alan Shearer situation.
I reckon he caught the whole of the gallowgate end gangbanging his mrs please log in to view this image
I would say an attention seeking whore. Before he took over them, he was a recluse, rarely seen in public, rarely gave interviews. All seems to have changed and he can't get enough headlines. No matter how bad they are or how stupid they betray him he seems to enjoy it.
His business is not yet complete at the sports direct . When it is ,only then will he reveal his true identity .
The secret owner? When it's all done, he will walk into the centre circle with 134k screaming nag bashers, baying for blood. Then he will take of his fat man suit disguise, and underneath SNQ will be revealed, it's all been a cunning plan.