Today I was walking through one of the barrios of Palma de Mallorca (it's not on the tourist trail) when I noticed a sports shops selling Macron products and on display was a red and white striped shirt on dispaly in a prominent position. It turned out to be Sheffield United. Also on display was a West Ham shirt, Bologna and a Portuguese team. Who in Mallorca is going to buy these shirts in this barrio? But if they have them on display they must sell. It set me thinking how Southampton market their shirts. Is it through the club shop only, where I suppose they get a bigger margin on the profit on the shirt than if sold through a high street retailer? Or would it be better to market Saints shirts more widely, make a smaller profit on the sale per shirt but the result is a higher number of shirts sold? I suppose the argument is that we are not Chelsea or AC Milan who each have a massive world wide following and can sell shirts in all the Continents. Thoughts!!!
Merchandising
- Thread starter The Ides of March
- Start date
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Well a Chelsea shirt would have been as well know abroad as a West Ham shirt not that long ago. IF CL football was achieved at SMS a rethink in how shirts are sold would soon follow. I think the fact we are currently far from "unfashionable Southampton (we we're recently termed "one of the coolest clubs around" in the press) should be seized upon in a suitably creative way.
Yes. Saints are extremely marketable at present. Only the daft wouldn't have started to keep their eyes on SFC. Remember that this has been a marketer's dream story from 2009. They love their recent history to sell goodies.
Nothing related to the OP taking football shirts, but Katharina visited the store a week ago Friday and was looking around.
She brought some examples of baby products from Switzerland with her too, and is looking for Saints to expand their range of merchandise.
She brought some examples of baby products from Switzerland with her too, and is looking for Saints to expand their range of merchandise.
I like the fact that Katharina is involving herself at that level. Sky always look round club shops at Xmas and most of them seem to have more than us. I know we aren't going to sell like United or Chelsea, but we do need to upgrade a bit.
Why Sheffield United? Unless the shop owner was a fan.
Why Sheffield United? Unless the shop owner was a fan.
After going to Disney World this year. I think one of the biggest surprises for me was seeing the Chelsea shirt on sale in Epcot. In fairness it was in the UK part but I did not expect to see anything without the mouse on it.
The stadium tour and trip to the club shop at Chelsea is definitely on the to-do list for many foreign visitors to London. That's the kind of international exposure you get when you win the CL I suppose.
I'm sure Football hipsters can't just be a British thing and Europe must be full of them. Southampton must be hipster or have we become too commercialised already?