Just a quick addition after seeing the comment about Chelsea and the USA...First, people over here are far more knowledgeable about football clubs and football in general. Every Saturday night 90% of the population find somewhere to watch football....even when their team is not playing!! Get in a taxi, and the driver will know the players. I had a taxi driver tell me why Bothroyd should never have been picked for England...incredible really.
Also Asians have a different conception of support. If you are rich, you must behave as being rich, people must know you are rich. You should be respected because you are rich. This often leads to people making personal contribution to organizations to show they are wealthy and generous. If we tap into that we will get personal contributions that will absolutely amaze you. All Cardiff will have to do is be very nice to these people and give them the best seats when they visit.