How reliable are email trackers? I find them useful for letting you know when an email has been opened and how many times. For low level, day to day contacts I've no problem trusting them. However, I recently sent an email to a senior member of government at Westminster and it flagged it had been opened a ridiculous number of times. This can't be right, or can it? I would have thought a government firewall would block trackers completely, so why is it telling me that it has been viewed dozens of times?
I suppose it depends how the 'tracker' works. A big organisation such as government will have automated anti-spam measures for incoming emails which may involve some software reading the contents of emails programmatically. It would seem inefficient if that software is hitting the same email dozens of times, but not hugely surprising.
Westminster. Says it all. Probably 100 people having a snidey look, plus another 100 Russian hackers.
Without a doubt. A director of a major department has taken personal interest in my complaint but I just can't believe the tracker is showing my email has been viewed 78 times. I wanted to be taken seriously but not to that extent. I just can't take this reading as accurate.
They generally work by appending a single pixel image to your emails, which is for all intent and purposes invisible to the naked eye. The image is unique for every email you send. By doing so, every time that email is opened, a request has to be made to wherever the image is hosted (this is done by the tracker provider) in order to actually display it, the log of when that image is downloaded is also the log of when the email was "opened". Generally images are cached after that have been downloaded once, so I suspect it's not the same person, on the same device, opening your email multiple times. If someone of seniority has taken an email seriously, it's not uncommon for them to forward it on to a mailing list of their reports/members of the applicable team to deal with, which could explain it. Equally, depending on the corporate set up, there could be a multitude of scanners running on staff devices/mailboxes, but they generally wouldn't follow links, merely decide whether they look sufficiently suspect to be quarentined or not.
Know when your contacts have read your email. Mailtrack. Free to use download. Optional paid upgrade... https://mailtrack.io/en/
A long shot but I'll give it a go. Anyone here familiar with ecommerce marketing? I know the different options but I'm unsure which route to take. I started building a mega online store but it became technically too difficult for me so I hired web designers to complete the work. It's live now with editing still required and optimization issues to sort out. I have someone working on this now. The next step is marketing. Come on, there must be some web professionals out there willing to help. I don't want directing to Google, Fiverr, or social media, I've been there.
I don't think one size fits all any more, if it ever did. You need to know your audience and go where they are. Nor is there any quick win - continue to adapt your messaging until you find something that resonates with your buyers.
