As some of you will know, part of the work I do is in the valuation of business assets. Generally not buildings, but physical assets and intellectual property. There is much debate on the membership scheme and the effects of it. But little on the actual mechanics behind it. Typical loyalty cards are loaded with points gained from purchases. Cards such as Oyster travel cards are loaded up with travel packages. They allow you access to travel using pre purchased credits. The difference with the EYS scheme is that it combines several features onto one system and applies it to the football club structure. (Please forgive the use of customer). The complexities of the system are reduced if you limit the number of customer types. The more types of customer, (Oyster card has 9) added to the different areas of use (zones) increase the structure of the operating system. To add different layers of customers, adds costs. Anyone who has done a family tree, will understand the issue. Merge the functionality of loyalty points, purchase (access) and put them into a sports club and you have a valuable asset (product) to sell. For this system to work, the number of Zones has to be kept as low as possible, without any levels within each zone. The value of a system that works, lays in the intellectual property and possible sale to other organisations. This is my interpretation of the rational behind the EYS system.
I bow to your knowledge of the Allam's 'X Files' but I am afraid that your post went that far over my head I am not only none the wiser but totally confused.
Sorry. Simplified version: Plastic card You use it for everything to do with the club. The club sells the concept to other clubs. The money is not in the savings made to our club, but in the sale to other clubs.
I am a 77 year old 'wrinkly' and trying to explain technology to me is as difficult as trying to ram butter up a hedgehogs arse with a red hot needle. I spoke with my fellow skeptics and they too were severely disorientated : please log in to view this image Keep up the good work though, we need people with your intelligence on these boards to explain to us lesser mortals.
I'm not sure why anyone would buy this from the club, the hardware and software is pretty much off the shelf, it's only how it's applied that the club are setting up themselves and they're currently making a right mess of it.
I have had a look around and I think that the difference is in how the algorithms work. You can buy off the shelf elements, but putting them into one viable system is not so easy. If I wanted to sell generators, would a good business model be to take parts from other manufacturers, assemble them into a product and then let other companies buy the finished generator and put their own label on them?
I've forgotten the name of the people who are doing it, or I'd give you the link to their website, but we haven't created this idea, we're just the first to use it in a football stadium (from memory, the system is mainly used for conferences and music venues at the moment).
I cannot find one that works over a long term using Direct Debit payments, for instance. I am not saying that we have created anything, just assembled a "New" product and we will sell that product to other sports clubs.
Many gyms have a monthly membership and a card that allows them access, it's really no different... https://www.gymmastersoftware.com/gym-access-control/
Other clubs won't be buying the concept/IT unless the flaws regarding the need to make people move seats and no concessions are overcome. I predict zero sales to other clubs.
That's hardly the same thing as TOM's suggesting though is it. I'd guess at it being beyond a meld of the very basic gym one mentioned, a store card and then with extra bits bolted on.
I was just using it as an example, as I can't remember the site for the people who are actually doing it, but it is an established system already.
It's an example of a basic card system, but I don't see it as an example of the combinations that TOM's suggesting. A store card's a better example, but it misses of quite a few of the elements too. None of us have any idea if TOM's right, but it ticks more boxes than the bullshit about 100's or even 1,000's of concessions being used by adults for me.
Maybe, maybe not. We just don't know, but it's interesting to read about these different possibilities. Who knows? None of us that's for sure, and there could be someone looking in that knows about these things that could educate us.
