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Here are some of our key media statistics...

Discussion in 'Hull City' started by originallambrettaman, Jun 23, 2012.

  1. originallambrettaman

    originallambrettaman Mod Moderator
    Staff Member

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    Annual matchday footfall – 600k

    KC Stadium annual footfall – 1.3m

    BBC TV’s weekly Football Focus programme average viewing figure – 1.4m

    BBC TV’s weekly Football League Show programme average viewing figure – 1.1m

    SKY TV’s weekly SoccerAM programme average viewing figure – 300k

    SKY TV’s Goals on Sunday programme average viewing figure – 160k

    SKY TV’s Netbusters programme average viewing figure – 100k

    SKY TV’s Football League Weekend programme average viewing figure – 61k

    A further 31 broadcasters have the rights to broadcast live fixtures across Africa, the Americas, Asia and all of mainland Europe

    Daily features in the Hull Daily Mail. Daily sales – 44k

    Official Club Twitter account. From 1.5k followers in March 2011, to 9k followers in May 2012

    Official Club Facebook account. From 5.5k likes in March 2011, to 11k likes in May 2012 - with up to 30k reach

    Official Club web site monthly unique visitors – 100k

    Weekly official email newsletter verified email addresses – 25k

    Unofficial weekly email newsletter verified email addresses – 25k

    Matchday programme annual sales – 85k

    TIGERSPlayer subscriptions – 1.2k

    Extended reach of community projects per annum – 201k

    From our new commercial site - http://www.hullcitycommercial.com/stats.php
     
    #1
    originallambrettaman, Jun 23, 2012
  2. mussiesredhat

    mussiesredhat Active Member

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    just looking at their communications strategy so far, if indeed there has been one, all the indicators suggest to me that the Allams are having a serious review of how they communicate with their audience rather than simply pandering to the usual local 'mass' media suspects. Having worked in the field for a number of years, i think its about time we took on a contemporary strategy (or even a strategy of any kind i suppose). Of course, perhaps its just coincidence but in my experience, being control of the message and speaking directly to your audience is the most cost efficient and effective method to communicate what you want, when you want it. Relying on an unpredictable traditional form of media, who's objectives are more about achieving their own financial aims has never been effective!
     
    #2
    mussiesredhat, Jun 23, 2012
  3. Hutch_Tiger

    Hutch_Tiger Well-Known Member

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    would it be worth us doin a pre-season tour to china to brand the tiger ????
     
    #3
    Hutch_Tiger, Jun 23, 2012

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