http://www.thisishullandeastriding....l-City-steel/story-17093810-detail/story.html At the bottom of the article, a competition question reads "Who scored Hull City's winning goal in the 1-0 win against Sheffield Wednesday last week?" The answer is at the top of the very same page, paragraph 2. So essentially, you read the article, then the question is on something you just saw 8 seconds ago. Wow. I mean, just....wow. Apparently somebody answered Jack Hobbs.
...and it is also a market research technique to find out who is reading it. as your reaction suggests, a ploy that seems to work!!!