Them that's got shall get Them that's not shall lose . . . Prophetic words from the song by the great Billie Holliday. And very true in the current climate in football. Attendances outside of the Prem are dropping dramatically and the lack of income coupled with increases in cost, wages etc is really starting to bite. And guess who really bucked the trend: When quizzed if it is actual performance on the pitch that really matters most, Dix is quick to give the example of Norwich City, who despite relegation to League One in 2009 still managed high attendances of more than 24,000 - which he puts down to "an excellent marketing and communications" campaign by the club.
